Job Description

Sales Manager 

Berglund Outdoors

Berglund Outdoors is seeking a driven, hands-on Sales Manager to lead our sales operation focused on all-terrain vehicles, side-by-sides, and outdoor recreation products. This role is ideal for a sales leader with experience in ATVs, campers, RVs, or similar lifestyle-based retail environments who understands how to balance team leadership, customer experience, and performance results.

If you enjoy selling products people are genuinely excited about—and leading a team to do the same—this is a standout opportunity.

What You’ll Do

• Lead, coach, and motivate the sales team to achieve volume, margin, and customer satisfaction goals.


• Manage the full sales process from customer engagement to deal close.


• Set daily and monthly sales objectives and track performance consistently.


• Work closely with inventory, marketing, and operations to ensure the right mix of products on the floor.


• Maintain strong product knowledge across ATVs and Utility Vehicles, and related outdoor vehicles.


• Ensure a professional, energetic showroom experience that reflects the Berglund brand.


• Train the team on effective selling techniques, follow-up, and relationship-building.

What Success Looks Like (Performance Metrics)

• Consistent achievement of monthly and annual sales targets.
  


• Strong gross profit performance while maintaining competitive pricing.


• High levels of customer satisfaction and repeat business.
  


• Engaged, accountable sales team with low turnover.


• Accurate reporting and forecasting of sales performance.

What We’re Looking For

• Previous sales management or senior sales experience
  


• Background in ATVs, powersports, campers, RVs, boats, or similar recreational products preferred


• Proven ability to lead by example and close deals


• Strong communication, coaching, and organizational skills


• Results-driven mindset with a customer-first approach


• Valid driver’s license and flexibility to work weekends as needed

Why Berglund?

• Part of a respected, family-owned organization with multiple dealerships


• Opportunity to grow with a dealership focused on lifestyle and outdoor adventure


• Competitive compensation with performance-based incentives


• Work with products customers are genuinely passionate about

Berglund Automotive is an equal opportunity employer, and we encourage candidates from all backgrounds to apply.

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